Company Fetches Canine Shoppers With RFID

Company Fetches Canine Shoppers With RFID

Bark & Co., a provider of toys, treats, services and events for dogs and their owners, is testing an RFID-enabled popup store this week in New York City. Dubbed BarkShop Live, the store uses RFID technology designed to take shopping decisions out of the hands of dog owners and put them into the paws of their canine friends.

The popup, which will only operate for seven days (June 6-12), is an experiment for Bark & Co. Depending on the popup store's popularity, the number of visitors that it receives, the purchases made and the excitement expressed by shoppers, the company could opt to launch similar events in New York or other cities.